The garment factory "Elite" was established in 1992 in the city of Novocheboksarsk on the bank of the Volga. From the first day we have been specializing in the production of men's shirts, supporting this centuries-old global tradition - all iconic workshops of shirts have always been engaged in them and only them, honing the art of their production for decades.

Our main goal is to give every Russian man the opportunity to buy and wear a shirt, created according to the highest European standards, and we have successfully implemented it for the past 30 years.

Since 2004, we have been producing men's shirts under the trademark VESTER. The "European" sounding of the brand reflects the European level of quality, and the meaning of the word (“Vester" in translation from Latin - "Your”) embodies our unconditional orientation to the needs of customers.

The success of the company and the brand on the Russian market among consumers and long-term partners, a planned increase in production volumes, a victory in the Fashion of Russia competition, the title of the best socially responsible enterprise of Chuvashia and attention from European colleagues - all this inspires us to strive for new heights, tirelessly raise the bar for quality and invest in production with even greater zeal.

In 2010, we carried out a significant technical re-equipment of the factory and since then we have applied only the most advanced technologies. Consultations of technologists, including Western ones, and work with top-level European specialists have become regular. So, it's time to come to a new level.

In 2017, we launched a completely new brand of men's shirts "He has 34" in Russia, in which our unconditional desire for the highest quality finds its perfect embodiment. Every detail of the "He has 34" shirt is a literal evidence of what we have been able to achieve over the years.

30 years of production. More than 13 million shirts produced. Hundreds of partners. More than 150 stores in 70 cities. 4 brands. Everything so that truly high-quality men's shirts available to every man in Russia.